Productive and Allocative Efficiency for different market structure

We know that there are 4 different market structures in economics.


Now we're going to explore the idea of efficiency


PRODUCTIVE EFFICIENCY:
-This is when firms minimize the cost of inputs required to produce a given number of outputs
-This is also when firms maximize the quantity of outputs given a set combination of inputs (or set amount of money to spend on inputs)
-This is maximizing the input/output ratio (the greatest bang for your buck)
-Either hold output constant and minimize inputs (in other words, get on the LRAC curve, because the LRAC shows the combination of inputs which will cost the least in order to produce any quantity of output): This is the condition needed to reach productive efficiency for individual firms

OR

-Hold inputs constant and maximize outputs (get on the Production Possibilities Boundary)

In order for the industry to reach productive efficiency, each individual firm must have the same marginal costs because if one firm has lower marginal costs, then it is more efficient for that industry to switch to favor the lower cost producer.

CONCLUSION: In order to reach the production possibilities boundary for any one industry, both individual firms and entire industries must be productively efficient


ALLOCATIVE EFFICIENCY:
-The Allocative Concept is build around the idea of Pareto Optimality: a scenario where we cannot make someone better off without making someone else worse off. The allocative concept states that it is good to reach Pareto Optimality, because there, the mix of commodities which are produced match the mix of commodities which are desired by consumers. Allocative efficiency refers to a quality of an entire industry- not just an individual firm. While there can be many productively efficient points on a production possibilities boundary, only ONE of these is allocatively efficient.
-Allocative efficiency is one definition for "the best society can do"

CONDITIONS FOR ALLOCATIVE EFFICIENCY:
-We know that consumers will buy any one product up until the marginal benefit equals the marginal cost of that product
-The marginal benefit is the marginal value of any unit of a product minus the price
-THEREFORE, consumers buy units of a product until the price is equal to the marginal cost
-Perfect competition uses MARGINAL COST PRICING
-If the marginal benefit to the consumer outweighs the marginal cost to the producer, too little is being produced from society's viewpoint
-If the marginal benefit to the consumer is smaller than the marginal cost to the producer, then too much is being produced from society's viewpoint
ALL INDUSTRIES MUST EQUATE PRICE TO MARGINAL COSTS in order to that industry to be allocatively efficient

ECONOMIC SURPLUS MAXIMIZATION:
-Economic surplus maximization is allocatively efficient because it maximizes total surplus for all members of society
-This occurs when the price is equal to the point where demand equals supply (as it will in perfect competition). Here, total economic surplus is maximized and there is no dead weight social loss

-With free markets (where demand and supply naturally reach an equilibrium), it is impossible to make either the producers or the consumers better off without hurting the other: THIS IS PARETO OPTIMUM! This is the best scenario for society!

To test for allocative efficiency, we must ensure that:
-Price is equal to marginal cost
-Total economic surplus is maximized- there is no dead weight social loss!
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PRODUCTIVE AND ALLOCATIVE EFFICIENCY WITH A PPC Curve

ANY POINT ON THE PPC IS PRODUCTIVELY EFFICIENT, because by definition, the PPC is the maximum level of output where all inputs are fully employed and productively efficient

ONLY ONE POINT ON THE PPC IS ALLOCATIVELY EFFICIENT, because only one combination of outputs will exactly match consumer's demands. On any other point, a tradeoff could be made in order to better one group of consumers without making anyone worse off. At the one point of allocative efficiency, no one can be made better off.

It is possible to produce too much or too little of either product.

REMEMBER: If the price is lower than the marginal cost, the producer is getting ripped off. Meanwhile, if the price is higher than the marginal cost, then the consumer is getting ripped off.
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EFFICIENCY IN PERFECT COMPETITION AND MONOPOLIES

PERFECT COMPETITION

CONDITION ONE: Is each firm producing on the LRAC in the long run? YES, because in the long run, all firms in perfect competition will produce at minimum efficiency scale.
CONDITION TWO: Is the marginal cost equal for all firms? Yes, because all firms in perfect competition face the same prices, and at the MES output level, marginal cost will = the price for all firms!

As a result, no reallocation among firms can lower industry costs: Firms in perfect competition are productive efficient!

In perfect competition, firms maximize their profits by producing where the price is equal to the marginal cost (marginal cost pricing). This will guarantee Pareto Optimality if all firms are in perfect competition: Why? Because here, there is no deadweight social loss, so both consumer and producer surpluses are maximized

Any output greater than or less than QE will reduce the total sum of producer and consumer surplus

IN SUMMARY: For perfect competition,
-Firms will produce at the minimum efficiency scale, so individual firms are productively efficient
-Marginal costs are equal for all firms, so the industry is productively efficient
-Price is equal to the average cost minimum, so in the long run, firms only make normal profits
-Price = marginal cost, so this market structure is allocatively efficient



MONOPOLIES AND EFFICIENCY

Monopolies are productively efficient!
-In the long run, the monopolist will be on the long run average cost curve (although not necessarily at MES). Why? Because monopolies want to maximize their profits by minimizing costs.
-This is productively efficient
-NOTE: The long run average cost for monopolies may be abnormally high (due to high fixed costs and excess capacity)

Monopolies are not allocatively efficient in the long run!
-To maximize profits, monopolies produce where marginal revenue equals marginal costs
-BUT, marginal revenue falls much more quickly than average revenue (price) as output increases, and thus, price will be greater than the monopolist's marginal costs at the monopoly's selected output level
-Because MC < P, the consumer is getting ripped off in a monopoly, and as such, monopolies are allocatively ineffienct

P > MC
Price is higher and quantity produced is lower than it would be if that same industry was in perfect competition
There is a deadweight social loss

WHEN INDUSTRIES CARTELIZE, THERE IS A DEADWEIGHT SOCIAL LOSS

See?

Game Theory Pt. 2

In Oligopolies, and in game theory, there are also sequential games. Chess is a good example of a sequential game. In sequential games, there is time-sensitive sequencing, OR simultaneous knowledge of the other player's decision by both players. As such, we use decision trees to mark off the outcomes of sequential games.


DIFFERENT PATHS: The first player to move can use BACKWARDS INDUCTION to predict which moves their opponent will make given their move. The first mover here can predict all of the outcomes, and will probably choose the "large" strategy, because they will receive 30 points in every outcome for the large scenario. Given that the first player will always choose the "large" strategy, the second mover will always choose the large strategy as well, because they prefer having 3 points to having 0.3 points. AS SUCH, we know that there is a NASH EQUILIBRIUM, because both players are playing their best strategy given the strategy of the other play. Additionally, this is Pareto, as we cannot make either player better off.

ULTIMATUM BARGAINING GAME: In an ultimatum, the first player imposes a "take it or leave it offer". For an example, lets say that my mom gives my sister a dollar. My mom tells my sister that she must take that dollar and share some of it with me, or else she will take it away. In other words, my sister will offer me a portion of the money she has received, and I can accept it, or decline it. If I reject the offer, then neither me nor my sister will get a dollar. This is the payoff tree:

SISTER will propose $X for herself, and $(1-X) for me. If I accept this offer, I will get $(1-X), and my sister gets $X. If I reject this offer, we both get nothing.

Nash Equilibrium Occurs where I accept my sister's offer (regardless of the offer). This is because I would rather get a little bit of money than no money. Neither me nor my sister has any incentive to use any strategy other than this.

WHAT SHOULD MY SISTER'S STRATEGY BE? She should offer me the smallest amount as possible, because it is to my advantage to accept ANY offer. SO...

If my sister offers me 1 cent, it is still in my best interest to accept it, because 1 cent is better than nothing. In this scenario, my sister will get to keep 99 cents, and I will get 1 cent!

ULTIMATUM BARGAINING WITH AN ACCEPTANCE THRESHOLD: This is a version of ultimatum bargaining, but here, the second mover (me) can declare a minimum acceptance threshold (Y) in advance. This changes the payoff tree.

My sister can either propose an offer greater or equal to my minimum acceptance threshold (100-X > or = Y), or lower than it (100-X < Y). If she offers me an amount equal to or greater than my minimum acceptance threshold, then I will get $1-X, and she will get $X. If she offers me an amount lower than my minimum acceptance threshold, then I will reject the offer, and we will both get nothing.

Here, Nash Equilibrium occurs where my sister accepts my minimum acceptance threshold. This is because she would rather have a little bit of money than no money. Given my minimum acceptance threshold, it is always in my sister's best interests to offer an amount which complies with it.

SO WHAT IS MY BEST STRATEGY? Well, because it is always in my sister's best interest to accept my threshold, I stand to make the most money by setting my threshold as high as possible (99 cents). If I do this, then I will make 99 cents, and my sister will only make one cent.

KIDNAPPER GAMES ARE ALSO IMPORTANT, AS ARE COMPETITIVE MARKETS, but my internet just died and deleted all of the previous crap I typed up, and I am NOT spending another hour and typing it all up again. FORGET IT!

Introduction to Imperfect Competition

Monopolies and Perfect Competition are both fairly extreme market structures. In reality, most firms operate in conditions known as imperfect competition. There are two different kinds of imperfect competition: Monopolistic Competition and Oligopoly

THERE IS A SPECTRUM OF DIFFERENT MARKET STRUCTURES:

Monopoly---Duopoly---Oligopoly---Monopolistic Competition---Perfect Competition
Competition increases as we go to the right (with the exception of perfect competition, in which there is no competitive behavior)
Market power increases as we go to the left (remember, market power is the ability of a single firm to control the price of a good).

CANADA: A large country with a small population (but it's getting bigger).
-The large geographic area of Canada creates higher transportation costs and natural barriers to entry (for an example, atlantic fishers cannot enter the pacific fishing market, because the costs of transporting their goods to BC for sale are too high).
-Our small population causes excess capacity (in other words, most Canadian firms which only operate domestically do not get to reap the benefits of a minimum efficiency scale because demand in Canada is not high enough to warrant such a large scale of output. This is why Canada is a big proponent of free trade- Because Canadian industries must sell their goods on the international market in order to maximize profits- domestic demand is not high enough).

MONOPOLISTIC COMPETITION: A large number of small firms. (Ie: the canadian wine market, grocery stores, night clubs, restaurants)

OLIGOPOLY: A small number of large firms (Ie: banks, insurance industries, power companies)

THE INDUSTRIAL CONCENTRATION RATIO: This lets us know what fraction of total market sales (or shipments or orders or anything really) are controlled by a given number of an industries largest firms. For an example, CR4 could be the fraction of total market sales controlled by the top 4 firms of any industry.

The industrial concentration ratio is ONE indicator of market power and competition in any industry, and can help us decide whether a market is an Oligopoly, or Monopolistic Competition. AS A GENERAL RULE, HIGHER LEVELS OF MARKET CONCENTRATION IMPLY HIGHER LEVELS OF MARKET POWER. There are, however, some issues which arise when only using industrial concentration ratios as a barometer for a market.

1: It is difficult to define a relative market for any good- are we talking about domestic markets? International markets? Is a coke part of the pop market, or is it a part of the 'junk food' market, or is it part of the much larger food and beverage market?

2: Tying the degree of competitiveness in any market to the number of firms within that market can be deceptive. For an example, a market in which the CR4 = 100%, and the top four firms each control 25% of the market could still involve fierce competition between these 4 markets. In contrast, a different market's CR4 could be only 33%, but if one of those 4 largest firms controls 30% of the market, and the rest only control 1% if the market, the firm which controls 30% of the industry will be the market leader, and will effectively set the price of goods within that market, with the other firms acting as price takers. This market has a lower industrial concentration ratio, but involves much less competition.

3: The standard concentration ratio in Canada overstates the degree of industrial concentration in Canada due to the openness of the Canadian economy (because we lack trade barriers).

IMPERFECT COMPETITION: Rivalrous behavior with some market power to set a price within a range (a combination of perfect competition and monopoly). Basically, any intermediate market structure

There are 2 types of imperfect competition:
-Monopolistic Competition (involves non-strategic behavior)
-Oligopoly (involves strategic behavior)

In Imperfect Competition There Are:
-Many Sellers
-Selling a differentiated product
-Entry and exit are possible, but not easy
-Each firm acts as a price setter within a range

MARKET CHARACTERISTICS FOR IMPERFECT COMPETITION:

1: Firms select their products (each firm decides what sort of a product they are going to produce. Often this involves product differentiation, in which the producers must somehow distinguish their product from competitor products in the eyes of the consumer. This involves associating certain products with happiness, beauty or sex appeal through clever advertising. This also ensures that different products from different producers are not PERFECT substitutes for each other. For this reason, crest toothpaste is considered a different good than oral-b toothpaste).

2: Firms select their prices (The individual firms decide what price to sell their goods at... within a reasonable range with reference to supply and demand. For instance, a sock firm knows better than to try and charge consumers $400 for a pair of socks. Firms then, act as price setters and let demand determine sales. If demand changes, firms can gage this through increased or declining sales for their goods.

3: Prices are sticky in the short run (In perfect competition, prices change in response to supply and demand. In imperfect competition, however, it is much easier for firms to directly alter their output in response to changes in demand than it is to change the price of a product (ie: for vending machines, this would take considerable effort). Price DO change in the long run, but in the short run, they tend to remain the same, regardless of demand (ie: a dairy queen blizzard costs the same in winter as it does in summer).

4: Non-price competition versus price competition.
Traditionally, people believe that firms can compete in ways other than lowering the price of a good. For instance, they can
-Create funny advertisements which entice consumers to purchase their product
-Cash in on their brand appeal
-Offer additional services (real people on the help lines)
-Guarantee Quality
-Have various warrantees of guarantees
-Have contests

According to Gateman, these are all just different forms of price competition- consumers are just getting more goods (ie: a telephone line, and nice, even-tempered technicians to help with troubleshooting) for the same price. This is economically similar to lowering the price of the good- consumers can still get more for less.

5: Barriers to entry. Unlike in markets of monopolies, these are not insurmountable.

MONOPOLISTIC COMPETITION:
-Many Sellers (so sellers will ignore each others actions, and engage in non-strategic behavior)
-Differentiated Goods (So different firms try and sell their BRANDS)
-Entry and exit CAN and DO occur (like in perfect competition)
-The firms set prices within a range (prices are sticky- they tend to stay put for a while, but firms can change them if they have to [usually, in the short run, it isn't worth their trouble])
-It is different from perfect competition because of differentiated brands (thus, demand curve is downward sloping for each firm, as they each have a slightly different product)
-Different from monopolies because of entry and exit (so demand can shift!)

PROFIT MAXIMIZATION FOR MONOPOLISTIC COMPETITION: In the short run, this is similar to monopoly profits.



-In the short run, firms can enjoy economic profits.
-These profits signal other firms to enter the industry
-As more firms enter the industry, set industry demand is divided further and further amongst competing firms. The demand for each individual firm will thus DECREASE
-Once each firm is only making normal profit (when the price is tangent to average total costs--see graph above), no new firms will enter the industry.

EXCESS CAPACITY: The difference between the minimum efficiency scale and the quantity actually produced in long run equilibrium.

In perfect competition, there is no excess capacity for individual firms in the long run.
In imperfect competition, there is excess capacity for individual firms in the long run. This means that compared to perfect competition, firms in imperfect competition will produce fewer goods at higher prices. In this way, brands (what differentiates perfectly competitive markets from imperfectly competitive markets) create a deadweight social loss (when production is limited, deadweight social loss occurs).

That's all

Monopolies! OH NO!

Making money is so fun, we've even made a game out of it. And then we made money by selling that game to consumers. Coincidence? I think not!

TODAY: Monopolies! We already have a pretty good idea about how markets work in perfect competition. Not all markets are perfectly competitive though: ENTER THE MONOPOLY!

Most Important: There is no competition, and no competitive behavior in monopolies, because in a monopoly market structure, one firm has absolute market power (power to raise and lower the price of a product without losing buyers to competitors).

CHARACTERISTICS OF MONOPOLIES:

1: There is only one seller, so THE FIRM IS THE INDUSTRY

2: This firm is selling a unique, exclusive good which other firms cannot sell (ie: exclusive pharmaceutical drugs which cannot be copied by non-name brand drug companies due to patent restrictions)

3: Entry and Exit into and out of the industry is impossible. In other words, there are insurmountable barriers to entry (and they are often created by the government).

MONOPOLIES ARE PRICE SETTERS! They choose which price to sell their product at.

Let's just do a quick recap for comparison's sake.

PERFECT COMPETITION
-Many Firms
-Selling a Homogenous Good
-Entry and Exit is Easy
-Firms are Price Takers

MONOPOLIES
-Single Firm
-Selling a Unique Good
-Entry and Exit is Impossible
-The Firm is the Price Setter

So, for the most part, a monopoly is the total opposite of perfect competition. The only similarity they share is a total lack of competitive behavior within the market.
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THE DEMAND CURVE FOR THE FIRM IN A MONOPOLY

Well: In a monopoly, the firms is the industry. Logically then, the industry demand is the same as the demand curve for the firm. This means that the demand curve for firms is DOWNWARD SLOPING in monopolies.


We know that monopolists have the freedom to set the price at any level. We know that in a situation of downward sloping demand, consumer demand for a particular good decreases as the price increases. We also know that monopolists, like all producers, will seek to maximize their profits. The question we have to answer then is this:

AT WHAT PRICE WILL MONOPOLISTS SELL TO MAXIMIZE PROFITS?

In order to answer this question, we first need to understand how revenue curves for monopolies work.
First, a chart for revenues with downward sloping demand in effect.

Quantity Demanded--Price--Total Revenue---Average Revenue---Marginal Revenue
0----------------100---0------------------------------------------
1----------------90----90-------------90-----------------90-------
2----------------80----160------------80-----------------70-------
3----------------70----210------------70-----------------50-------
4----------------60----240------------60-----------------30-------
5----------------50----250------------50-----------------10-------
6----------------40----240------------40----------------(-10)------
7----------------30----210------------30----------------(-30)------
8----------------20----160------------20----------------(-50)------
9----------------10----90-------------10----------------(-70)------
10---------------0-----0--------------0-----------------(-90)------

Things you should notice: The average revenue for each of these different potential prices is still equal to the price (just like it was in perfect competition). Marginal revenue, on the other hand, falls twice as quickly as average revenue.



NOTE: As long as marginal revenue is positive, elasticity of demand is greater than one. When marginal revenue = zero, elasticity of demand = 1. When marginal revenue is negative, elasticity of demand is a fraction smaller than 1.

So, why is the marginal revenue always lower than the price (average revenue) for monopolists? Well, in order to sell one more unit of their good, monopolists have to lower the price of that good. This increases demand, so more units will be sold, but at the same time, that lower price will apply to the entire quantity of products sold, including the additional unit which required a lower price in order to sell. As such, the marginal revenue for the 20,323rd iphone sold by apple will be slightly less than the marginal revenue for the 20,322nd iphone.

Monopolists will never produce when the elasticity of demand is negative and marginal revenue is less than zero. Why? because this implies that the firm's total revenue is falling. Firms will not produce extra units if the price adjustment required to sell those extra units creates negative marginal revenue. Firms like profits. Monopolists do not like producing extra units which cost more to produce, and lower total revenue when sold.

When drawing marginal revenue lines, just draw the x-intercept of the marginal revenue line at the midway point between the x intercept of demand and the origin (just trust me, it works)

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SHORT RUN PROFIT MAXIMIZATION: AT WHAT PRICE WILL MONOPOLISTS SELL TO MAXIMIZE PROFITS?

There are three rules which monopolists must follow to maximize profits.

Rule 1: Monopolists will not produce when elasticity of demand is less than 1. They can only produce when elasticity is equal to or greater than one, or where marginal revenue is equal to or greater than zero (when total revenue is rising). Why? Because for every level of output with elasticity lower than 1, there is another, lower level of output with higher elasticity which will yield the same total revenue, but for a much lower cost (remember, it costs firms to produce units of a good).

Rule 2: A profit maximizing monopolist will produce output where it covers day-to-day expenses (in other words, the price must be higher than the average variable cost)

Rule 3: A profit maximizing monopolist will produce output where marginal revenue equals marginal costs.

SUMMARY:
1: e > or = 1
2: P > or = AVC
3: MR = MC
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DIFFERENT SHORT RUN REVENUE SCENARIOS: Here, we're going to look at different revenue scenarios which an affect firms in the short run.

First- we we find the point where MC = MR to determine the profit-maximizing quantity
Then, we find total revenue (price X quantity sold)
Then, we find total costs (average costs X quantity sold)
Finally, we subtract total costs from total revenues to find total profit

SCENARIO 1: Economic Profit!

Here, total revenue is greater than total costs, so economic profit is positive

SCENARIO 2: Normal Profit!

Here, total revenue is equal to total costs, so economic profit is zero

SCENARIO 3: Economic Loss!

Here, total revenue is less than total costs, so economic profit is negative

NOTE: Although there is only one output level which will completely maximize profits, any output quantity where the price (demand) is greater than average costs will render positive economic profits. This gives monopolies some flexibility- they can adjust output to comply with various regulations (ie: lower their output due to environmental legislation) and still reap positive profits.


That's all!

Short Run Decisions in Perfect Competition

REMEMBER:
-Demand in perfect competition is constant for individual firms (it does not change with quantity produced), and demand is equal to price, average revenue, and marginal revenue.
-Supply is equal to the marginal cost curve above the average variable cost curve.

We're going to look at some different scenarios for firms in perfect competition in the short run. For each of these, we try to calculate economic profit. Here's how:

-First, we find out which quantity will allow Marginal Revenues is equal to Marginal Costs
-Next we calculate total revenue, which is the price X the quantity exchanged
-Next we calculate the total cost, which is the average cost for this quantity X the quantity exchanged
-Finally we determine economic profit by subtracting the total costs from the total revenue. The remaining money is economic profit!

SCENARIO ONE: ECONOMIC PROFIT

Here, marginal revenue = marginal costs at a point where the average revenue (price) is greater than the average costs. Because of this, revenue will exceed costs, thus creating positive economic profit in the short run. NOTE: This usually signals firms to enter the industry, which occurs over the long run.

SCENARIO TWO: NORMAL PROFIT

Here, marginal revenue = marginal costs at a point where the average revenue (price) is just equal to average costs. Because of this, revenue will equal costs, thus creating zero economic profit (aka: normal profit). In a normal profit scenario, firms are making the same amount of accounting profits in this industry that they would anywhere else. There is no incentive for firms to enter or leave the industry.

SCENARIO THREE: ECONOMIC LOSS

Here. marginal revenue = marginal costs at a point where the average revenue (price) is lower than average costs. As a result, firms in this scenario will take an economic loss on production (they could still be making accounting profits on their business, but that money would make more profits if invested elsewhere). In the long run, economic losses act as a signal for firms to leave a business. However, firms which are operating at an economic loss should not necessarily exit the industry. As long as they continue to cover daily operating costs, they are 'breaking even' in an accounting sense, and should continue to produce.

SCENARIO FOUR: SHUT DOWN POINT

Here, total revenue is much lower than total costs (negative economic profit). Average revenue JUST equal average variable costs, which means that this firm can JUST cover daily expenses (zero accounting profit). Any point below this, and the firm will be operating at a loss, and should shut down.

-----------------------

SHORT RUN SUPPLY CURVES:
-a supply curve shows a firm's willingness to produce at any given price.

remember:
-a demand curve is derived using the principles of total utility maximization, so when price increases, quantity demanded decreases
-a supply curve is derived using the principles of profit maximization, so when the price increases, quantity supplied increases.

THE MARGINAL COST ABOVE THE AVERAGE VARIABLE COST CURVE IS THE SHORT RUN SUPPLY CURVE FOR FIRMS IN PERFECT COMPETITION! As the price increases, marginal costs will = marginal revenue at a greater quantity of production.


INDUSTRY SUPPLY IN THE SHORT RUN FOR PERFECT COMPETITION
Industry supply for the short run is just the horizontal sum of each individual firm's supply curves (aka their marginal cost curve above average variable cost)
-It is the short run, because the cost curves are holding capital constant (so individual firms cannot change their scale of production)

CONDITIONS FOR SHORT RUN INDUSTRY EQUILIBRIUM:
1-The demand and supply must be equal for the industry
2-Each firms must be maximizing profits (minimizing losses)
3-This does not necessarily mean that all of the firms will be making economic profit. If there are too many firms in the industry, in the short run, all of the firms may be making economic losses while operating at maximum profit

THATS ALL FOR NOW

Isoquant and Isocost and The Very Long Run

Short Run:
-Fixed Factor
-Fixed Input Prices
-Fixed Technology
Grahpically: Short-run-average-cost

Long Run:
-All factors vary
-Price of inputs can be fixed, or can vary
-Technology is fixed
Graphically: Long -run-average-cost-curve (or shifts in the long-run-average-cost curve for the case of changes in factor prices)

THE VERY LONG RUN:
-Technology can vary
-Price of inputs can vary
Graphically: Shown by shifts in the long run average cost curve (generally, downward shifts)

3 types of changes in technology:
-Change in process (for an example, robotic assembly lines instead of human assembly lines. Bull dozers and forklifts instead of pickaxes and brute strength)
-Improved inputs (aluminum bikes instead of iron bikes)
-New Products (Ipods instead of portable walkmen)

Usually, a change in technology changes the productive process, and therefore, would change the production function (the functional relationship between inputs and outputs). Remember, productivity is output per input.

There are 2 theories about technological innovation. The second one is more correct.

Old Theory: Technological Changes were seen as exogenous, or independent variables unaffected by changes in the economy (think crazy old scientists sitting around in the their labs and coming up with new technologies "just because they want to").

New Theory: Technology Changes are endogenous, or dependent on the economy. A production-side want to innovate away from costly inputs often drives firms to finance new technological changes. It is a FEEDBACK MECHANISM (for instance, many oil producers are now looking into unconventional drilling methods which use water pressure to release the oil from rocks. This turns land which was previously unproductive and cheap into a great asset, and helps companies move away from pricier traditional drilling sites) .

GENERALLY, TECHNOLOGICAL CHANGES SHIFT THE DEMAND CURVE DOWNWARD!

So... in the very long run, firms can both substitute away from costly inputs, or innovate away from them.

OKAY! Isoquants and Isocosts! These are very similar to indifference curves and budget lines from chapter six!

Isocost Lines:

The isocost line reflects two things
-The total cost of inputs
-The factor prices of inputs

Each isocost line shows all possible combinations of factors available for a given cost (sort of like a budget line, except with inputs, not products)

For an example, an isocost line could show the amount of cooks and ingredients a restaurant can utilize for a set cost.

The formula: Total Cost = (Px X Qx) + (Py X Qy)
The slope: -Px/Py (I'm doing this by axes so not to confuse people, because technically, you could graph labour or capitol on either axis).

As your total costs increase, the isocost line moves out from the origin. Changes in input factor prices will cause the isocost line to tilt.

Isoquant Lines

Each isoquant line shows all possible combinations of the factors of production that yield a given level of output. (Sort of like an indifference curve, except with productive output held constant instead of total utility)
In other words, total product is constant: the /\TP = 0
The formula: /\x*MPx + /\y*MPy = 0
The slope: -MPx/MPy

Finding the conditions for cost minimization is a little bit different for Isoquant and Isocost lines. Instead of finding the optimal quantity level for a given budget (like we do for indifference curves), we figure out which level of production we need to meet (for example, how many teddy bears we want to produce in a day). We first draw the Isoquant line which corresponds to that level of production (so we would draw the isoquant line showing the combination of inputs needs to produce 100 bears in a day). After that, whichever isocost line is JUST tangent to the desired isoquant line will represent the minimum cost for that level of output, and the point of tangency will show the exact quantity of inputs required to achieve this minimum cost.


If an isocost line is not quite touching the isoquant line, then expenditure is not high enough to meet those production goals. Meanwhile, if an isocost line bisects the isoquant line, that production goal can be met, but efficiency is not being maximized, as that same level of production could be facilitated with a less-costly combination of inputs.

At the point of tangency, the slope of the isoquant line = the slope of the isocost line!
MPx/MPy = Px/Py
which is the same condition for marginal productivity maximization! (again, this parallels indifference curves in a BIG way)

REMEMBER, EFFICIENCY IS IMPORTANT!

SO... if you were to study efficiently, you should know that anything after this point will NOT be on the big, evil Gateman-style midterm this Friday!

It's hard to believe it's already November...